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Media Today: An Introduction to Mass Communication, by Joseph Turow
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Media Today puts students at the center of the profound changes in the twenty-first century media world – from digital convergence to media ownership – and gives them the skills to think critically about what these changes mean for the role of media in their lives.
Media Today, Fourth Edition is built around four key concepts:
* A media systems apporach allows students to understand the interconnected cultural, political, and economic foreces that shape media they encounter every day.
* Unique insights into media trends give students an insider's perspective on how media industries are responding to changes from globalization to social networking.
* Focus on digital convergence shows in each chapter how digital media is transforming traditional mass media such as newspapers, magazines, and television.
* A media literacy goal encourages and builds critical skills to make students more informed and engaged citizens in our media-driven society.
Completely revised with updated examples, new case studies, and new online video resources, the 4th edition of Media Today connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industries have blurred together with digital convergence. This book uses a media systems approach to look closely at the production, distribution, and exhibition of media, from Hollywood films to Facebook, giving students an insider's perspective on how media industries operate. Exploring media through the cultural, political, and economic forces that shape them, Media Today builds media literacy to make students more informed consumers and more engaged citizens.
Additional learning resources including a new set of online video resources, interactive quizzes, study resources, and instructor guides are available on the free companion website at www.routledge.com/textbooks/mediatoday4e.
- Sales Rank: #708091 in Books
- Published on: 2011-01-12
- Original language: English
- Number of items: 1
- Dimensions: 10.50" h x 8.50" w x 1.00" l, 3.20 pounds
- Binding: Paperback
- 640 pages
Review
"Media Today is the best textbook to understand the organization, economics, and emerging trends within the U.S. media sector. Its institutional focus and the level of detail and updated knowledge it provides in this regard makes it the best textbook for an introductory media course."—Gisela Gil-Egui, Fairfield University
"What makes Media Today especially stand out is the extra attention to the dynamics of the ever-changing media industries. Joe Turow's book offers a nuanced, comprehensive and accessible treatment of how economic incentives and current trends in media matter for us and our democracy."—Matt McAllister, Pennsylvania State University
"Media Today engages students and serves as a helpful guide to our new media-saturated world. The writing is lively and concise, and the colorful illustrations are full of zest. Turow’s dry wit engages students in a conversational narrative that prompts them to connect what they read to their own experience of contemporary media trends."—Edward M. Clift, Woodbury University
"Media Today skillfully weaves together all the core components needed for an introductory media course: basics of media literacy and criticism, details about a wide range of the most current media, and an uncommonly thorough integration of the functioning of media industries. Accessible and smart in its writing style and full of useful illustrations and tables, Media Today, is not only up-to-date in its information, but its perspective prepares the future of media studies."—Amanda Lotz, University of Michigan
About the Author
Joseph Turow is Robert Lewis Shayon Professor of Communication at the University of Pennsylvania’s Annenberg School for Communication. A former Chair of the Mass Communication Division of the International Communication Association, he is the author of more than 50 articles and 8 books on mass media industries.
Most helpful customer reviews
3 of 5 people found the following review helpful.
Who edited this kindle version?
By Lola Says
This bad review is not about the book itself, just specifically the kindle edition. The kindle version of this book is full of typos. For every page there is at least one misspelled word. Words like "avid" are spelled "avoid" instead and even basic words like "the" were missing letter. I can't tell you how annoying it is to keep trying to figure out why they are saying "he" or "te". It took a lot of time for me to decipher a lot of passages because of the misspelled words. In addition to driving the grammar nazi in me crazy, some of the sections were so jumbled I couldn't even read them. I had to skip large sections of the book because it was impossible to figure out where one sentence ended and the next began. There were times when I had to skip three or four pages just to pick up a sentence but half the time I didn't have the patience to keep searching. Without a doubt this is the absolute worst kindle version of any book I have ever bought. The book itself is very helpful and well written but whoever edited this book made it unreadable.
0 of 1 people found the following review helpful.
Kindle version
By RileyXO
Rented the kindle version for a class I'm currently taking. Contrary to the other comment, I have only found a few typos and none of which caused any confusion while reading the chapters (you can always report content error) so don't let that discourage you. The book is well structured and is pretty interesting. Happy reads, all! :)
0 of 1 people found the following review helpful.
It's in poor condition
By Ho Chi Him
I know that buying a used item should not have so much expectations on the quality. And the book is truly the same as the description which there is no words or highlight in the books. Yet, the back of the book has clearly been wet and there are even molds in some of the pages.
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